Northern Michigan businesses are facing a serious talent drought, especially when it comes to hiring skilled financial professionals. From bookkeepers to CFOs, the search for qualified help in small-town markets like Traverse City, Petoskey, and Muskegon has become increasingly difficult. This post explores the key reasons behind the shortage, how it's affecting local businesses, and what steps employers can take to attract, hire, and retain the financial expertise they need to grow and thrive.

Legacy accounting systems can feel familiar and “good enough,” but they’re quietly costing you time, visibility, and scalability. The good news? Cloud accounting platforms like QuickBooks Online, Xero, and Sage Intacct have made the switch easier than ever.